Privacy Policy

Applied Blockchain Ltd. takes personal data seriously. This notice explains how we look after your personal data and informs you about your privacy rights and how the law protects you.

1. In this policy, "we", "us" and "our" refers to Applied Blockchain Ltd, a company registered in England and Wales (company no. 0968627). You can contact us:

You can contact us:

• by post, to Applied Blockchain, Level39 One Canada Square, Canary Wharf, London, England, E14 5AB
• using our website contact form.
• by email, using info@appliedblockchain.com

2. This notice covers:

How we obtain personal data
Why we obtain personal data and how we use it
How long we retain personal data for
Your rights with respect to your personal data
Use of cookies and similar technologies
Third party links
Sharing Data With Third Parties
International Transfers
Lawful bases for processing personal data

3. How we obtain personal data
   In the majority of cases, any personal data we obtain will have been provided by you to us by:

• Subscribing to newsletters or updates from us on our website
• Contacting us to inquire about services we provide (via the contact form on our website or directly)
• Contracting with us for services that we offer
• Supplying your details to representatives of our company at events or meetings

The personal data we obtain from you is limited in scope and may include your name, contact details, and possibly your position at your company.

We will never ask you for any sensitive personal data, defined as personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health, or data concerning a natural person's sex life or sexual orientation.

In addition to the data you provide directly, we also collect personal data through the use of cookies and similar technologies on our website. These help us comprehend how users interact with our site, improve performance, and may support marketing activities. For more details, please refer to our Cookie Policy.

4. Why we obtain personal data and how we use it
   We collect personal data primarily for two reasons: for the essential running of our business (to fulfill contractual obligations) and for marketing purposes (to grow our business).

Our processing of personal data is based on one or more of the following lawful bases under the UK GDPR:

• Consent – where you have given us explicit permission to use your data for specific purposes.
• Contract – where processing is necessary to fulfill a contract or to take steps at your request before entering into one.
• Legitimate interests – where we use your data in ways you would reasonably expect and which have minimal privacy impact.
• Legal obligation – where we are required to comply with applicable laws and regulations.

You can opt out at any time by clicking the unsubscribe link in our emails or by contacting us directly. Once you opt out, we will remove your details from our marketing database.

We do not sell your personal data to third parties for marketing purposes without expressly agreeing with you in advance, nor do we use personal data for decisions based solely on automated processing that produces legal or similarly significant effects.

5. How long we retain personal data
   We retain personal data as long as required by law or as reasonably necessary given its use.

We consider the volume, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your data, and whether we can achieve those through other means.

We review personal data used for marketing annually and delete any that hasn't been used for more than two years.

6. Your rights with respect to your personal data
   This section summarizes your rights under the law.

Your principal rights under data protection law are:

• The right to access
• The right to rectification
• The right to erasure
• The right to restrict processing
• The right to object to processing
• The right to data portability
• The right to complain
• The right to withdraw consent

6.1. The right to access
You have the right to know whether we process your personal data and, if so, access it along with certain additional information, including the purposes of processing.

6.2. The right to rectification
You have the right to have any inaccurate personal data corrected and any incomplete personal data completed.

6.3. The right to erasure
In certain circumstances, you have the right to request the erasure of your personal data without undue delay.

6.4. The right to restrict processing
In some situations, you have the right to restrict processing of your personal data.

6.5. The right to object to processing
You have the right to object to our processing of your personal data under certain conditions.

6.6. The right to data portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format.

6.7. The right to complain
You have the right to lodge a complaint with a supervisory authority if you believe our processing infringes data protection laws.

6.8. The right to withdraw consent
If our processing is based on consent, you have the right to withdraw that consent at any time.

You may exercise any of your rights regarding your personal data by written notice to us. Typically, we will act on requests and provide information free of charge but may charge a fee for excessive or repetitive requests.

7. Use of cookies and similar technologies
   We use cookies to analyze how our website is used and to ensure its efficient functioning. While it may be possible to link cookies to individuals, we do not typically do this.

Most browsers allow you to refuse to accept cookies and delete them. Instructions vary by browser and version.

8. Third-party links
   Our website may include links to third-party websites, plug-ins, and applications. We do not control these third parties and are not responsible for their content or their use of your personal data.

9. Sharing Data With Third Parties
   We may share personal data with:

• Cloud hosting providers
• CRM and email marketing platforms (Pipedrive)
• Analytics services (Google Analytics, Youtube)

10. International Transfers
    When personal data is transferred outside the UK, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses (SCCs) approved by the UK government.

11. Lawful bases for processing personal data
    Under the UK General Data Protection Regulation (UK GDPR), we must have a valid legal basis to collect and use your personal data. We may process your personal data under one or more of the following bases:

• Consent: You have given clear permission to process your personal data.
• Contract: Processing is necessary to fulfill a contract or to take steps at your request.
• Legal obligation: Necessary for compliance with legal or regulatory requirements.
• Vital interests: Necessary to protect someone’s life.
• Public task: Necessary for public interest or official functions.
• Legitimate interests: Necessary for our legitimate interests or the legitimate interests of a third party.